DIRECTION & STRATEGY
BRANDING & IDENTITY
DESIGN & DEVELOPMENT
AARON SMITH IS A MULTIDISCIPLINARY DESIGNER AND ART DIRECTOR
skip the introductions
I OFFER MORE THAN JUST DESIGN
For over 20 years, I’ve worked at the intersection of branding, digital experiences, and visual communication.
20+
YEARS OF
EXPERIENCE
since 2002
A CURATED PROFESSIONAL PORTFOLIO
This is asmithoriginal.com
v6.0
003
20+ YRS
EXPERIENCE
DESIGN
PHILOSOPHY
I help your company create lasting connections with your community and customers.
Developing experiences that balance visuals, usability, and business goals to deliver measurable results.
BACKGROUND
DESIGN WITH PURPOSE * BUILD WITH STRATEGY * CREATE LASTING VALUE
Great design isn’t just about aesthetics. It’s about solving problems, creating clarity, and delivering experiences that inspire action.
DIRECTION & STRATEGY
BRANDING & IDENTITY
DESIGN & DEVELOPMENT
003
PEEP THE SKILLS
SEASONED VETERAN
OF MAKING IT POP
SKILLS & SERVICES
Great creative starts with a clear direction. Through research, insight, and strategic thinking, I help brands uncover opportunities, align objectives, and create a roadmap for meaningful growth.
Creative Direction
Art Direction
Leadership
Marketing Strategy
Design Systems Management
Cross-Functional Team Leadership
Stakeholder Management
Client Relationship Management
(01)
Project Management (Agile/Scrum)
Creative Brief Development
Campaign Planning & Execution
Performance Analytics & KPIs
Go-to-Market Strategy
(02)
direction
& strategy
Branding
& Identity
Design
& Development
DIRECTION & STRATEGY
BRANDING & IDENTITY
DESIGN & DEVELOPMENT
AARON SMITH IS A MULTIDISCIPLINARY DESIGNER AND ART DIRECTOR
skip the introductions
I OFFER MORE THAN JUST DESIGN
For over 20 years, I’ve worked at the intersection of branding, digital experiences, and visual communication.
20+
YEARS OF
EXPERIENCE
since 2002
A CURATED PROFESSIONAL PORTFOLIO
This is asmithoriginal.com
v6.0
003
20+ YRS
EXPERIENCE
DESIGN
PHILOSOPHY
I help your company create lasting connections with your community and customers.
Developing experiences that balance visuals, usability, and business goals to deliver measurable results.
BACKGROUND
DESIGN WITH PURPOSE * BUILD WITH STRATEGY * CREATE LASTING VALUE
Great design isn’t just about aesthetics. It’s about solving problems, creating clarity, and delivering experiences that inspire action.
DIRECTION & STRATEGY
BRANDING & IDENTITY
DESIGN & DEVELOPMENT
003
PEEP THE SKILLS
SEASONED VETERAN
OF MAKING IT POP
SKILLS & SERVICES
Great creative starts with a clear direction. Through research, insight, and strategic thinking, I help brands uncover opportunities, align objectives, and create a roadmap for meaningful growth.
Creative Direction
Art Direction
Leadership
Marketing Strategy
Design Systems Management
Cross-Functional Team Leadership
Stakeholder Management
Client Relationship Management
(01)
Project Management (Agile/Scrum)
Creative Brief Development
Campaign Planning & Execution
Performance Analytics & KPIs
Go-to-Market Strategy
(02)
direction
& strategy
Great brands aren't built by accident. They're built through thoughtful strategy, exceptional design, and a commitment to excellence.
Brand Identity Design
Visual Identity Systems
Brand Development & Execution
Brand Positioning Strategy
Brand Guidelines Development
Logo & Identity Design
Typography & Font Systems
Color Theory & Application
Brand Storytelling & Messaging
(01)
Integrated Campaign Design
Packaging & Print Design
Rebranding & Brand Refresh
Motion Graphics & Animation
Digital Brand Design
User Interface (UI) Design
Brand Consistency & Governance
(02)
Branding
& Identity
I design and develop digital experiences that balance aesthetics, usability, and business goals to deliver measurable results.
User Experience (UX) Design
Web Design (Responsive)
Website Design & Development
Interaction Design (IxD)
Wireframing & Prototyping
Design Systems
Component Libraries
(01)
Usability Testing
User Research
Front-End Collaboration
Landing Page Design
E-commerce Design
SEO-Friendly Design