I am a professional creative designer and art director. I help businesses grow, launch products, and build relationships.
20+ YEARS
EXPERIENCE
DESIGNS THAT DRIVE REAL GROWTH
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v5.0
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Aaron Smith
Professional Art Director & Designer
DESIGN
WITH
PURPOSE
BUILD
WITH
STRATEGY
CREATE
LASTING
VALUE
001/ WHY CHOOSE ME
More Than Just Design
I help businesses grow, launch products, and build meaningful relationships. I go beyond design to help your company create lasting connections with your community and customers.
002/ latest projects
003/ INTRODUCTION
20+ Years of Experience
As an art director I take on a strategic role as well as a “boots on the ground” approach within the creative team to both design and direction. I’m responsible for overseeing and guiding the visual aspects of a project, ensuring that they align with the client’s objectives and the overall brand identity. Working closely with graphic designers, photographers, illustrators, and other creative professionals to bring a cohesive vision to life.
I am not only skilled in design but also possess strong leadership and communication skills, as they are needed to collaborate with clients and team members to transform concepts into visual realities.
004/ JUST A FEW
Skills & Services
DIRECTION & STRATEGY
Creative Direction
Art Direction
Leadership
Marketing Strategy
Design Systems Management
Cross-Functional Team Leadership
Stakeholder Management
Client Relationship Management
Project Management
Creative Brief Development
Campaign Planning & Execution
Performance Analytics & KPIs
Go-to-Market Strategy
v5.0
skills /001
management
BRANDING &
IDENTITY
Brand Identity Design
Visual Identity Systems
Brand Development & Execution
Brand Positioning Strategy
Brand Guidelines Development
Logo & Identity Design
Typography & Font Systems
Color Theory & Application
Brand Storytelling & Messaging
Integrated Campaign Design
Packaging & Print Design
Rebranding & Brand Refresh
Motion Graphics & Animation
Digital Brand Design
User Interface (UI) Design
Brand Consistency & Governance
v5.0
skills /002
Visual Identity
User Experience (UX) Design
Web Design (Responsive)
Website Design & Development
Interaction Design (IxD)
Wireframing & Prototyping
Design Systems
Component Libraries
Usability Testing
User Research
Front-End Collaboration
Landing Page Design
E-commerce Design
SEO-Friendly Design
v5.0
skills /003
digital products