PROJECTS

Social Media

ART DIRECTION
DESIGN
branding

marketing Consultation

PROTOTYPING
USER INTERFACE
USER EXPERIENCE

2026

BXXNG

ROLE

Creative Director/Designer

OVERVIEW 001

BXXNG is a local music group based in the Houston area. My job was to create a branding style that resonates with the city and culture of Houston, and was scalable and diverse enough to work over multiple platforms. Our mantra was that BXXNG is everything weird and strange. We combined new world aesthetics with a eastern zen style voice to result in a unique lifestyle brand.


Along with and established brand we curated merchandise and a guerilla marketing strategy to allow the fans to spread the brand to a larger audience.

BXXNG apparel mockup with graphic bust illustration

OVERVIEW 002

Once the brand identity was fully established, it became a flexible and scalable visual system that could seamlessly extend across a wide range of touchpoints. From digital platforms such as websites, social media, and email campaigns to physical applications including packaging, environmental graphics, and branded merchandise, every execution was designed to maintain visual consistency while adapting to the unique needs of each medium. This approach ensured the brand remained cohesive, recognizable, and engaging across both digital and real-world experiences.

BXXNG apparel mockup with monster illustration
BXXNG brand collage with music imagery and mobile app screens
BXXNG event performance collage on an orange graphic background
BXXNG brand collage with music, portrait, and mobile screens

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