THE SALON ON MAIN
ROLE
Creative Director/Designer
OVERVIEW 001
The Salon on Main is a full service salon, nail bar and wellness center located in the picturesque downtown center in Sealy, TX. My objective was to create an updated brand styling that reflected a more luxurious experience while simultaneously refining the website to maximize conversions.
My goal was to introduce clearer navigation, stronger service categorization, intuitive booking pathways, and mobile-first responsiveness to maximize usability for modern clients. Strategic calls-to-action for appointments, consultations, and featured treatments would be integrated throughout the site, reducing friction and increasing conversions. Thoughtful information architecture would also simplify access to stylist bios, hours, contact details, and premium services such as Botox, fillers, lashes, and salon rentals, allowing visitors to find what they need quickly and effortlessly.
OVERVIEW 002
The branding period is a 3 phase project. It starts with discovery, where I address what the client’s problems are and how we can address and solve those problems. From there we start with moodboards and stylize scapes to better reflect our intentions with the design direction. The final phase is execution and client handoff.
After the brand is established we really get to see our vision take off with the website, social media and other deliverables.
