ATX Street Eats is a vibrant food truck social website based out of Austin, TX. I served as a dual role in the project with creative direction and product design as well as assisted with the go-to-market strategy.

We conducted 3 phases of the project starting with discovery and brand stylings. This phase took a lot of time because the nature is a lot of communication between me and the client to make sure the whole team is on the same page. After the discovery phase we introduce moodboards and stylescapes to capture the essence of the brand. When the branding is established we can continue with the product design starting with basic functionality and wireframing to hi def protoypes and then development handoff.