King Cluck

—ART DIRECTION

DESIGN

Branding

King Cluck food truck. That stuff is clucking delicious. Who doesn’t love chicken? We went for a more simplistic, vintage and somehow modern look (I know that is confusing, just bare with me). The text and cut out style scream vintage, while the logo and the layouts scream modern. It’s a blend of styles that reflects the business and the product.

TURNING POINT

After a few meetings and collaboration with the owners, we decided to add more playful and trendy elements to the overall voice of the company.